06.12.07
Fourthmeal
You know what the creepiest thing is about Taco Bell’s “Fourthmeal” campaign? The sound of the term itself mimics the conceptual timber of related words —like breakfast. Or even religious ones like Shrovetide or Whitsunday. And to what purpose?
That ye might go unto the midnight feast and be sated.
The religiosity of munchiness.
For righteousness’ sake.
